What's happening in our brains when we choose a donut instead of broccoli?
What's happening in our brains when we choose a donut instead of broccoli?
Issue 192: Now Showing: A fun video on the neuroscience behind food choice. Yeah, fun! Imagine that.
Hello! Welcome to Nosh Box, a lunchtime-ish food newsletter.
Read yesterday’s dispatch: Reclaiming Black farmland in Mississippi
BBC Ideas, which makes fun little web videos answering big questions, released a new episode today about food choice and the brain science that drives us to choose particular foods over others. (Plus, the narrator has a very lovely accent, which is obviously vital.)
It’s fairly simplified, but I think it’s an entertaining explanation of some of the neuroscience behind food choice. And about halfway through, food scholar Emily Contois, who I’ve mentioned before (she has a book coming out this fall on food and masculinity (and Guy Fieri) which I’ve preordered and cannot wait to read), pops in to encourage viewers to think about some of the messier, identity-related questions surrounding how we choose what foods to eat.
In other news, King Arthur Flour is now the King Arthur Baking Company! The home of a generous and humanity-redeeming baking hotline has retired their horse logo and medieval font for a clean new look with a cool wheat-crown logo. And they made a snazzy gif, so you know things are getting real:
I was gleefully polishing off a donut as I opened my email to this Nosh Box 🤗🍩